Asking your Marketing Virtual Assistant to set up and manage your paid search (Google Ads), develop content and visuals for your social media accounts, and run your Facebook Ads campaigns is a great start, but many small business owners forget that there is so much more their VAs can do to increase your return on investment. Here are the top 10 digital marketing tasks that you can delegate to ensure that you are getting great value for money when hiring a full-time marketing specialist:
- Creating new websites and landing pages
- Search engine optimizing content (SEO)
- Developing email marketing campaigns
- Managing all your online listings & reviews
- Creating content for blogs and podcasts
- Managing paid search (Google Ads)
- Setting up great re-targeting campaigns
- Collaborating with Instagram influencers
- Running Facebook Ad paid campaigns
- Growing your social media engagement
And if there are any hours left in their day, you can always ask for their help with admin, customer, support, data entry, supplier orders, and editing photos and videos! The opportunities are limitless and if you organize your assistant’s time well and challenge them to work on a number of different tasks for you, they will truly help you grow your business.